On Sunday, April 5, Ingo Raeuber , Group General Manager for Pinnacle Hotels, Resorts & Spas and Skal President for Pattaya & East Thailand hosted a Day at the Beach for Children and staff from the Camillian Home for Children with Disabilities in Lat Krabang. The events were organized by Assumption Universities MBA-Tourism Management students as part of their course work in Corporate Social Responsibity (CSR).
Assumption University Instructor and Doctoral Candidate Scott Smith declared the event a huge success and said that it was a great way to end the semester for his CSR class. "I have been researching the Return On Investment (ROI) of various forms of CSR and have had the honor of working with Ingo and the team at the Pinnacle on CSR initiatives, it's been fun and I've learned alot observing the various stakeholders and informally measuring the ROI", says Aj Scott. Stakeholders are identified broadly as any group involved in an initiative and include; the children of the Camillian Home, the sponsor's management and team members, the grad students, and Assumption University. "When I asked my students if I, being the teacher and researcher should be included as a stakeholder, they insisted I should". "Discussions like that, in the classroom as well as a presentation of theories and best practices have helped to make this class a great learning experience", say's Aj Scott. Organizing sponsors, schedules, and activities have also complemented the classroom lecture. "Khun Ingo at the Pinnacle Resort and Khun Somporn from Ripley's Believe it or Not! have been tremendously supportive and enthusiastic.
Ripleys' Believe it or Not! arranged for a very special morning as the kids visited the many attractions at the Royal Garden Shopping Complex before heading to the Pinnacle Resort Jomtien for a sumptuous lunch and water activities. The children had a great day at the beach and the Camillian Home staff were able to take a little time to relax as the Assumption University graduate students spent time with the children.
Pinnacle Hotels, Resorts & Spas has a long tradition of sponsoring worthy causes and demonstrating their responsibility to the community. In addition to the various forms of sustainable business practices the Pinnacle group implements they also sponsor 50-60 children as part of the Youth Development Leaders Foundation twice a year for a week long camp. For more information on CSR initiatives or to arrange sponsorships contact Ajarn Scott at email@example.com.